LOGO DESIGN
For more than a decade, I've been designing logos and visual identities for businesses across different industries and markets worldwide. I approach logo design as more than creating a distinctive mark. The goal is to develop a visual foundation that is recognizable, appropriate for the business, and flexible enough to work across every application.
From early conceptualization to final delivery, I develop complete logo systems designed for real-world use — with carefully considered logo variations, file formats and configurations for different sizes, backgrounds and applications.
13+ years of experience · Logo design · Brand identity · Visual systems
CASE STUDY:
Solutions2Share GmbH
OVERVIEW
Solutions2Share GmbH is a Microsoft-focused solutions provider operating on a global scale. I have developed their entire branding identity and since 2018, I’ve been supporting their full visual communication system and branding across a wide range of projects.
CHALLENGE
I was approached by them at the very beginning of company's history while the company was in it's early days, which allowed us to develop the brand from the ground up, as always, starting with logo design. At that time company didn't have any concept or reference for a possible logo idea, however they did have a description of the company and plan on how to develop their brand, which was more than enough insight to develop a clear direction for the logo. Company's industry is IT, more specifically Microsoft 365 related products and solutions, with a broad pallet of products and services, helping their clients and users in the business management and communication. That meant logo needs to feel modern and smart. However due to broad palette of solutions, logo needed to stay abstract enough so it isn't showing anything too specific and symbolic, thereby staying neutral and encompassing large volume of different products.
APPROACH
The logo concept is built around a simple geometric form composed of two symmetrical elements. Together, they create an authentic yet minimalist shape. The shape subtly incorporates the letters “S2S”, a shortened version of the company name, while also suggesting communication, connection, problem-solving and precision.
The geometric construction gives the mark a sense of precision, stability and reliability, reinforcing the company's positioning as a competent and dependable technology partner. The lines can also be interpreted as paths through a maze, suggesting navigation, problem-solving and finding solutions — ideas that align naturally with the company's name and its role in helping clients navigate complex business technology.
LOGO LAYOUTS & COLOR THEMES
For logo variations, layouts and themes, the most practical approach is typically a combination mark with two primary layouts—vertical and horizontal—both designed to represent the brand equally and work effectively across different applications. For Solutions2Share, two complementary color themes were developed, essentially functioning as inverted versions of one another. This gives the brand flexibility in how the identity is applied while keeping the overall system from becoming too predictable. It also introduces two distinct atmospheres: the blue and purple dominant theme has a sleek, modern feel, while the white and light theme brings a greater sense of openness, transparency and technical precision.
DEVELOPING BRAND FURTHER
Logo, especially the icon design, set proper foundations for the building of the future brand. It established the attributes and aspects that were needed early on in the company making, helping the brand develop and evolve. You can read more about branding done for Solutions2Share on Visual Identity & Branding page, or click here.
CASE STUDY:
FossID AB
OVERVIEW
FossID AB is an IT company, based in Stockholm, Sweden, delivering advanced software composition analysis solutions that reveal every component, license, and vulnerability within complex codebases – enabling enterprises to protect intellectual property, ensure compliance, and uphold software supply chain integrity without impeding development.
CHALLENGE
The client approached me with a request to redesign their existing logo. Logo they had originally was decent conceptually, however the execution was not ideal. This became the first of many projects I would complete for FossID, as well as the first of several logo redesigns over the following years.
APPROACH
While there are certainly many much worse logos out there, this one was definitely not the ideal solution for the company it was representing. Entire balance and geometry was off and thickness of the lines were completely random and non-consistent. Even the icon (magnifying glass) itself wasn’t symmetrical at all. Kerning (spacing between the letters) was “off” as well and the space between the rim of the icon and blue curved swish (acting as a mag. glass glare) was too small, falling in the danger of visually fusing with the black rim right next to it. Lastly the name "FossID" was a bit mysterious and not clear enough at all, as icon was “too clever”, meaning it could have been read as “Q” instead of “O”, or even not being understood as a letter at all. Considering how unusual and unique the name “FOSSID” is, it was a real issue for the brand overall.
Second redesign came around 2024, after realizing it would be more practical to move the icon out of the wordmark part of the logo and make it free flowing with options to have it on the left or on top of the wordmark. With this one we upgraded the logo set with having vertical variations of the logo as well, making it more flexible and practical in everyday use.
Initial icon client came with - broken geometry
New icon design - geometry fixed
Eventually the logo needed a new look, something more authentic than magnifying glass symbol. So we leaned on the company's mascot - Shinobi. Shinobi came to life around the same time as first logo redesign and was a complete success as we kept expanding it's mascot universe, using it for multitude of marketing and promo material. Eventually an idea came to use it's recognizability within FossID universe and it was decided to choose it as a new logo, placed in it's ready-stance, implying safeguarding and hunting nature of FossID's SCA solutions.
This is a great example of how an effective rebrand and correction of logo design and brand can be done, without loosing their established recognizability and awareness on the market. That helps with improving the look and appeareance of looikng professional and sophisticated without changeing the look too much and alienating the existing clients and partners.
DEVELOPING BRAND FURTHER
Logo, especially the icon design, set proper foundations for the building of the future brand. It established the attributes and aspects that were needed early on in the company making, helping the brand develop and evolve. You can read more about branding done for FossID on Visual Identity & Branding page, or click here.
CASE STUDY:
Risor Group
OVERVIEW
Risor Group is an umbrella venture, bringing together several specialized brands—Webrisor, Mindrisor, Ecorisor, and Brandrisor—under one broader business structure. The individual companies/brands cover complementary areas such as web/digital, AI or technology, sustainability/environmental work, and branding/creative services, allowing Risor Group to present them as parts of a wider integrated offering.
CHALLENGE
Client approached me asking for a new logo for his main company as well as new sub brand logos for supporting services/brands. With a new name and strategy, client was looking to upgrade his business and services as well as brand itself. Main challenge was to create a main logo as well as supporting brand logos that would form the same visual language and appear clearly familiar to each other, with the Risor Group logo clearly having higher importance compared to the sub-brands.
APPROACH
Solution I found was creating this type of "modular" design for all 5 logos (4+1), where I managed to create separate logos for each brand, tying in the names of brand through the logos themself. At same time for the main Risor Group it works as a fusion of all 4 sub-brand logos, representing the main umbrella logo.
Logo icons for sub-brands are essentially same design, with the color and orientation (rotation) being the only differentiator. In the image above, dark blue/grey color shows the first letter of the sub-brands icons - "W" for "Webrisor", "E" for "Ecorisor, etc. Finally I created vertical and horizontal variations as well as primary and inverted color options, for all 5 logos, ensuring it is practical and appliable to every situation.
